Wednesday, 6 November 2013

Beyonce - Ferguson gaze theory.




In the video 'Single Ladies' by Britney Spears all of the 4 features of Ferguson's gaze theory are utilised. Two istances happen throughout the entire video. Firstly, all of the 3 dancers are dressed in tight leotards to show their figures off and obviously they have all been selected as they have nice bodiews which can be shown off.
Also as Beyonce is miming the song the 2 women o either side are doing the 'chocolate box' pose the whole way through the video, with a few exceptions.
At around 1:05 Beyonce does the invitational pose where she tilts her head towards the camera and hints at a smile.
Finally at around 2:00 Beyonce uses the super smiler pose and does it facing directly to the camera.

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